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Current market segmentation is made up of using the full heterogeneous marketplace for an item and dividing it into quite a few sub-marketplaces or segments, Just about every of which tends to be homogeneous in all substantial elements.[thirteen] The process is done for 2 principal functions: better allocation of the company's finite means and to h

Market segmentation consists of taking the whole heterogeneous market for a product and dividing it into quite a few sub-marketplaces or segments, Each and every of which has a tendency to be homogeneous in all sizeable areas.[13] The process is done for two principal functions: much better allocation of the company's finite means and to higher pro